THE BELOW CONTENT IS
FOR REVIEW & APPROVAL
THE GOAL WITH THIS WEBSITE LANDING / HOME PAGE IS TO:
RECONNECT THE WEBSITE TO THE CURRENT LOGO / LOOK AND MOVE AWAY FROM THE CURRENT SITE THAT IS DISCONNECTED FROM THE BRAND HISTORY AND BRAND FUTURE.
BEGIN A SOFT TRANSITION FROM THE CURRENT BRAND TO THE UPDATE, WITH VISUAL CUES - BUT WE’RE NOT DETAILING IT IN FULL HERE YET SO WE DON’T TAKE AWAY THE FULL REVEAL. INSTEAD, WE’RE BLENDING FOR A SMOOTH TRANSITION.
WE’RE NOW TELLING PEOPLE WHERE THEY CAN FIND US TODAY AND GIVING THEM A HEADS UP THAT WE’RE MOVING.
WE’RE COLLECTING CONTACT EMAILS WE CAN USE LATER - LEVERAGING THE MOMENT TO CAPTURE THOSE EXCITED FOR THE GRAND OPENING.
I SUGGEST WE HAVE THIS PAGE IN SPANISH AND IN ENGLISH (THE NAVIGATION BAR WILL HAVE A TOGGLE OPTION). IT WILL FEEL INCLUSIVE TO LOYAL CLIENTS AND FEELS AUTHENTIC.
*DISCLAIMER - THE CROISSANT PHOTO AND MATE PHOTO ARE PLACEHOLDERS - WE CAN REPLACE THEM WITH MATE AND ALFAJORES OR SOMETHING ELSE FROM ARGENTINA BAKERY BEFORE WE GO LIVE. WE CAN DO THIS AHEAD OF THE FORMAL SHOOT WITH THE PHOTOGRAPHER.
